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    [글로벌 소비재기업] Marketing Manager

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      21-11-23

    기본정보

    [글로벌 소비재기업] Marketing Manager

    외국계기업

    차장~부장

    무관

    무관

    서류전형 -> 1차면접 -> 2차면접

    영어 fluent

    2021-11-23

    채용시

    상세정보

    본문

    <Job Description>

    1. Brand &Category Strategy

      - Develops strategies and plans that are designed to build brand health & grow

      - Unlocks growth pathways with local marketing plans that align with global brand positioning using local  

        insights and analysis of market, competition, consumer/trade

      - Translate brand strategy into retail strategy  to drive growth across channels

      - Uses appropriate metrics to measure performance of brand health and category performance to develop 

        winning category strategies


    2. Consumer Journeys & Communication

      - Drives performance across Awareness, Consideration, Purchase & Loyalty funnel

      - Manage the local media agency to meet  marketing objectives

      - Converts local and global insight into winning consumer  journeys & experiences


    3. Commercial Expertise

      - Partners with finance, supply chain and legal to ensure effective commercialization of all activities

      - Proactively drives revenue growth management through / marketing mix, pricing an ROI mindset on all 

        investments

      - Partners with commercial colleagues to lead critical commercial processes and planning

      - Responsible for management of total marketing Advertising & Promotion


    4. Leadership & Transformation

      - Integrates the plans of the commercial functions to drive growth particularly Digital Commerce activities

      - Plays an integral role in the leadership team of company, managing the marketing function  and providing 

        input into all important operational and strategic decisions

      - Lead transformation activities that contribute to greater Personalization  and Disitization 


    <Job Requirements>

    Basic qualification

    -Bachelor's dgree in business or marketing

    -Digital and eCommerce experience is essential

    -More than 7 years of experiences in marketing, sales, or other business dicipline


    Preferred qualification

     - MBA

     - Experience in the Pet food, Consumer goods or healthcare industry

    담당컨설턴트

    Sally 이사

    02-2051-3912

    sally@pincus.co.kr