[글로벌 소비재기업] Marketing Manager
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[글로벌 소비재기업] Marketing Manager | |||
외국계기업 | 차장~부장 | ||
무관 | 무관 | ||
서류전형 -> 1차면접 -> 2차면접 | 영어 fluent | ||
2021-11-23 | 채용시 |
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본문<Job Description> 1. Brand &Category Strategy - Develops strategies and plans that are designed to build brand health & grow - Unlocks growth pathways with local marketing plans that align with global brand positioning using local insights and analysis of market, competition, consumer/trade - Translate brand strategy into retail strategy to drive growth across channels - Uses appropriate metrics to measure performance of brand health and category performance to develop winning category strategies 2. Consumer Journeys & Communication - Drives performance across Awareness, Consideration, Purchase & Loyalty funnel - Manage the local media agency to meet marketing objectives - Converts local and global insight into winning consumer journeys & experiences 3. Commercial Expertise - Partners with finance, supply chain and legal to ensure effective commercialization of all activities - Proactively drives revenue growth management through / marketing mix, pricing an ROI mindset on all investments - Partners with commercial colleagues to lead critical commercial processes and planning - Responsible for management of total marketing Advertising & Promotion 4. Leadership & Transformation - Integrates the plans of the commercial functions to drive growth particularly Digital Commerce activities - Plays an integral role in the leadership team of company, managing the marketing function and providing input into all important operational and strategic decisions - Lead transformation activities that contribute to greater Personalization and Disitization <Job Requirements> Basic qualification -Bachelor's dgree in business or marketing -Digital and eCommerce experience is essential -More than 7 years of experiences in marketing, sales, or other business dicipline Preferred qualification - MBA - Experience in the Pet food, Consumer goods or healthcare industry |
담당컨설턴트
Sally 이사 | 02-2051-3912 | ||
sally@pincus.co.kr |