• Planning and executing digital marketing programs in alignment with the overall brand & marketing plan
• Planning and executing digital marketing programs in alignment with the overall brand & marketing plan for Volvo Car Korea
• Managing and communicating through owned media channels (websites and social media accounts)
• Implementing digital always on campaigns to support the demand generation objectives as per commercial objectives.
• Planning and executing digital marketing campaigns towards online direct sales. 
• Working on a data and KPI driven approach for all digital media campaigns towards monthly and quarterly volume objectives
• Implementing direct customer communication using the tools and in accordance with set guidelines
• Analyzing digital marketing data to get meaningful insights for gaining higher efficiencies from digital marketing programs. 
• Working with retailers for supporting local market level activities and ensuring alignment with national campaigns & programs
• Working with internal commercial organization to align marketing objectives.
• Working with media and creative agencies for marketing campaign activation and deployment

[ 국문 ]

1. Owned platform management
- New.com 업데이트 (연식변경, 새 모델 출시, Article, new functions 등) 및 관리
- SNS 컨텐츠 플래닝 및 운영 (인스타그램, 페이스북, 유투브(순록이제외)
- Hej Volvo App 운영
- 라이프스타일숍 운영 & 관리

2. Direct Digital MKT
- Direct Digital MKT 채널 별 전략 수립 및 액션 
- Customer Journey 자동화
- 글로벌 방향 및 로컬 마케팅 방향에 따른 DDM 콘텐츠 개발
- 글로벌 프로젝트의 local implementation
- 딜러 direct marketing 방향 수립 및 딜러 steering 및 지원

3. Direct Digital Marketing 퍼포먼스 측정 및 관리 
4. OLS support
5. 디지털 브로셔 제작 및 업데이트
6. 딜러 홈페이지 관리
7. 딜러마케팅 디지털 가이드 업데이트 및 배포
8. 개인정보관련 내용 owned 채널 업데이트 (e.g. 개인정보 처리 방침 등